Search Engine Optimization

Search engines are the starting point for most people when they're looking for something on the Internet. This is why the most popular Web sites are search engines and Web portals with search functions. According to Forrester Research, over 80 percent of Internet users reach Websites through search engines [July 5, 2000]. Every Web site is trying to get to the top of the major search engines. Unless your Website gets top rankings in search engines such as Google, Yahoo!, MSN, AOL, HotBot, and Lycos, you're losing out on a lot of free traffic.

Search Engine Optimization (SEO) involves making Web pages more search engine friendly to promote them as the most relevant solutions for the search engines' users. The improvements can mean the difference between achieving top rankings, which can result in thousands of monthly visitors, and being lost in oblivion. Why is search engine optimization important? Search engine optimization is basically about following search engine rules. If your Web page fits the criterias that a search engine considers the most important factors in terms of relevance, then it will reward you with a top ranking.

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